Week 9
Post #3
I have learned so much in my internship this summer! I have to start by saying, what an incredible experience! If anyone that is reading this has an opportunity to be apart of this program I would HIGHLY recommend it!
When I first started the CDE Internship I was honestly a little nervous. I knew a little bit about Digital Marketing and Social Media overall (I have my personal accounts), but I did not know social media strategies, about measurement, analytics, keywords, or that there were certain times you should post, etc, but here I am 9 weeks later, and I can honestly say I feel that I have a solid grasp/foundation of Digital Marketing. I am now confident in my abilities to run social media campaigns, I have strengthened my email marketing skills, and I have really strengthened my time management skills. One of the most interesting parts about working for a start-up Tech company is that unlike me, a marketing person, tech people work differently, when it comes to communication style, the way we think, etc. Also working for a start-up company usually the team is pretty small, so often times you find yourself having to get creative when it comes to solving problems that may arise. I did a lot of side research for example, one of the first issues I was having was trying to figure out when my posts would 1- get the most likes, and 2- get the most views. I was told that because I am posting food post them during meal times, but when that didn't work I did some research, and found that there were specific times that engagement would be the highest. I wanted to make sure I took the teams advice, but after it didn't work, I took the initiative to solve that problem, and try doing things differently. I was very pleased when it paid off!
It is important to be respectful and professional when it comes to your companies wishes, but communicate, and ask questions if you believe you may be able to improve something, but make sure you have research to back you up!
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